MISSARDI, an Italian family brand, was founded in Florence in 1840. Its core businesses include furs, leather goods, and high-end clothing. It has developed a comprehensive supply chain, including rex rabbit breeding, dyeing and finishing, garment manufacturing, and bespoke tailoring. With over 100 locations in 28 countries, its products are sold in European and American markets, including France, Germany, and the United States.
The brand entered the US market in 1970, expanded to Shanghai and Beijing in 1996, and officially began cooperation with China in 2004. It operates a white rex rabbit farm in Sichuan, a dyeing and finishing center in the southwest, and a research and development center in Italy. Its retail network covers major commercial districts such as Chengdu IFS and Beijing. In 2022, the brand launched a school-enterprise partnership with Chengdu Textile College to jointly promote talent development in the fashion customization industry and participate in national projects such as "Spark Plan" and "Science and Technology Support." Its fur garment design and production business has collaborated with luxury brands such as GUCCI and PRADA.
Brand Business
After years of development, the brand's business has evolved into three main lines: clothing, fur, and leather goods. Committed to building a new integrated apparel supply chain, the brand engages in rex rabbit breeding, fur and leather processing, fur apparel production, and high-end customization.
Globally, Mishadi has established three divisions: China, the Americas, and Europe, with over 100 offices in 28 countries. Its products are sold in numerous European and American countries, including France, Denmark, Germany, Italy, the United States, Argentina, and Russia.
Brand Background
In the 1840s, Florence, with its rich artistic atmosphere and rich tradition of craftsmanship, offered a favorable environment for the development of the fashion and luxury goods industries. Mishadi was born into this context, leveraging Italian fashion tradition and craftsmanship to embark on its brand development journey.
With the changing times and the increasing globalization of the economy, consumer demand for personalized, high-quality clothing grew. Mishadi capitalized on these market changes and gradually expanded its business areas, building a comprehensive supply chain encompassing agriculture, processing, manufacturing, and customization to meet consumer needs at all levels.
Industrial layout
Comprehensive supply chain coverage: Our activities include rex rabbit breeding, fur and leather processing, fur apparel production, and high-end customization.
Global presence: We have established three main business divisions worldwide: China, the Americas, and Europe. We have over 100 offices in 28 countries.
Market coverage: Our products are exported to Europe and the United States, including France, Denmark, Germany, Italy, the United States, Argentina, and Russia. We have been collaborating with China for over 20 years, since 2004, and have a significant presence in the Chinese market.
History of development
1970-1980: Expansion into the US market.
1980-1990: Improvement of the production process at the headquarters in Italy.
1990-1996: Expansion into several European countries (Denmark, Spain, and France).
1996-1998: Entry into China (Shanghai and Beijing).
1998-2002: Opening of offices in Chengdu and Mianyang.
2004: Beginning of collaboration with China.
Branches and Structures
Breeding: We own a Sichuan White Rex rabbit farm and a Danish Rex rabbit and mink farm.
Production and processing: Our Southwest preparation and dyeing plant covers 53,000 square meters, with an annual production capacity of 10 million sheets. We also have a research and development/technology center in Italy and a team of engineers.
Retail exposure: Our global showrooms are located in Italy, Beijing, Shanghai, Chengdu, and other locations. Our flagship stores are located in key commercial districts such as the Chengdu IFS and Jinjiang Hotel.
Product and service lines
Furs: Selected pelts from the world's four largest auction houses, crafted by a team of Italian designers.
Fashion: Integrating cutting-edge design concepts.
Clothing: Demonstrating craftsmanship and unique style.